As we gather on our collective journey to lay the foundation for a better world, the anniversary of the Better World Index (BWi) dawns upon us. Aligned with the core values of BRANDi, BWi encapsulates betterment across the Triple Bottom Line: Profit, People, and Planet.
As we reflect on the past year, let us step together into a new chapter—a year dedicated to becoming even BETTER. Guided by a series of transformative steps toward achieving BWi, we begin by "binding" our core value systems with the BWi, harmonizing our aspirations with a broader vision of advancement. The next stage involves "establishment," wherein we set specific targets that will lead us toward positive change. By "tagging" BWi indicators onto our value chains, we draw a connection between our actions and impacts.
Continuing along this path, we embark on a phase of "thriving," where we identify the materiality—the very essence of what holds significance. Through the process of "elevation," we carefully craft strategic stages within our innovative Net Positive Impact (NPI) strategy. Lastly, we collectively "share" our journey, unveiling the tangible embodiment of our Triple Bottom Line progress.
Approaching the upcoming year, we hold onto the belief that BWi goes beyond mere measurement—it possesses the potential to ignite a new era of growth. These steps are not a set routine, but rather, they form a compass guiding us toward a future that is not just BETTER, but truly GREAT.
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