Retails and Sustainable Transportation
Sizable infrastructure such as shopping malls provides a significant opportunity to create impact as they contribute to diverse environmental footprints. This is because malls are often built to foster accessibility to the community, be it products or services. As shopping centers must find ways to attract customers, providing transportation services can increase customer acquisition and retention, and it is vital to ensure that this transportation is environmentally friendly.
MAKE PUBLIC TRANSPORT ACCESSIBLE
Transportation is essential for shopping malls; however, housing many vehicles could lead to retail centers becoming significant contributors to carbon emissions. To tackle this, they could reduce patrons' dependence on conventionally fueled vehicles by offering access to bicycle racks and charging stations for EVs. Moreover, they could become the transportation hub for alternative energy. This would decrease the negative environmental impact of ICE vehicles (traditional automobiles), thus reducing air pollution. For example, to install charging stations in large shopping centers in Australia and New Zealand, major retail property firm AMP Capital has joined forces with setting provider Evie Networks to accommodate its customers. It funded the creation of EV charging stations, smart car parking spaces, and bike lanes. In another case, Far Eastern Department store, a Taiwan-based retailer, exemplifies promoting public transportation access by increasing access to public transport services. Through incentivization campaigns, more than 72 percent of its employees use public transportation for work-related travel.
Moreover, the implementation of “smart shopping,” which enables customers to use the company website to inform about products and services, became a need since browsing the website can help customers plan for their trips and avoid making multiple trips to finalize their purchases. Suppose products are available online with information about alternative transportation to the store, home delivery services, and locations of nearby stores and amenities. In that case, patrons can design a more efficient shopping trip with reduced emissions.
Shopping malls are taking steps to reduce their environmental effect. Making sure that all centers are accessible by public transportation, encouraging customers to leave their cars at home with bicycle parking, and providing EVs infrastructure are some ways to address their concerns about global warming. In addition to reducing the environmental effect, this creates a setting where consumers, communities, and companies can thrive.
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