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The Rise of AI and its Implications

In the past few months, new generative AI has emerged, where several models can now produce seamless imitations of written content and photos that are virtually indistinguishable from human creations. This pioneering development allows creators to specify an area and command AI to generate an image that can flawlessly fill it. Nonetheless, generative fill only represents one of the numerous features, as AI models can also generate completely new photos based on specific prompts. This latest innovation in Artificial Intelligence signifies a milestone, which is expected to have a monumental impact on the way businesses operate.


Generative Artificial Intelligence refers to algorithms that are capable of creating entirely new content across various mediums, including audio, code, images, text, simulations, and even videos. Its widespread adoption by the general public and social media has propelled the use of AI into the mainstream, often resulting in comedic videos generated with this software. However, the rise and mainstream usage of generative AI carry real-life implications. As this technology has become more prevalent, many concerns have been voiced, particularly by a number of artists in the industry. Recently, Marvel’s TV show “Secret Invasion” showcased its opening credits wholly designed by Method Studios, utilizing Artificial Intelligence. The release of the show and its credits provoked a wave of disapproval regarding the use of AI. In response, Method Studios released a statement to The Hollywood Reporter, clarifying that “no artist jobs were replaced by incorporating these new tools.” Despite the increasing integration of AI in art, business, and editing, major discrepancies still occur. AI-generated images often exhibit distorted texts and faces due to limitations in the training data, model architecture, and hyperparameters.


While Artificial Intelligence models have the power to transform and revolutionize entire industries, businesses must be aware of the challenges that come with their implementation. Although Artificial Intelligence is highly efficient, fast-paced, and encompasses a lessened margin of errors, it is definitely not flawless. AI-generated art, for instance, is constrained by the input prompt and the complexity level of the program. Essentially, it is important to underline that the GREATest results are often achieved when companies combine human efforts with AI capabilities. The debate surrounding AI replacing artists usually concerns a matter of originality when it comes to content creation. Nevertheless, it is crucial to recognize that the content produced by AI is only as good as the data it is able to gather. Generative language models like ChatGPT also have their own limitations, such as a lack of common sense, limited access to information, inability to provide in-depth insights, and potential biases in their answers. One of the significant concerns associated with the use of generative AI is the ethical and legal implications. Some AI art tools mimic styles by comprising rights-protected works to construct new pieces, leading to more apprehension of digital theft. As a consequence, many existing copyright laws in the United States and the European Union do not explicitly cover AI-generated art.

Artificial Intelligence stands as a technology with immense potential. If applied effectively, AI can serve as a pivotal tool for further societal development, enabling groundbreaking discoveries and advancements in numerous areas. However, as the technology is currently in its relatively new stage and still continues to be in constant flux, it is critical to excercise caution and always harness it with prudence.

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