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Resilience for the “Next Growth”

Companies categorized as "ex-growth" are poised to experience significant declines due to increasing uncertainty and various risks, especially those that are invisible or unpredictable. The landscape of the world's most valuable companies has undergone a profound transformation, with only one consistently maintaining a top-five position over the years. In 2006, ExxonMobil, Microsoft Corp, Citigroup, General Electric, and Bank of America Corp. held the top spots, while in 2022, Apple Inc, Saudi Aramco, Microsoft Corp, Alphabet Inc, and Amazon Inc emerged as the new leaders. Relying on outdated models is inadequate in today's dynamic environment, emphasizing the need to cultivate business resilience to navigate and thrive in a world marked by uncertainties.


In unfamiliar terrain, failure to embrace sustainability could lead businesses into the abyss of transformation. As market giants collapse, new opportunities arise for emerging companies. However, for once-successful organizations, restoring growth or finding their "Next Growth" becomes more challenging than ever. To do so, the definition of business must undergo a complete reevaluation, prioritizing sustainability at the forefront to chart the path for the next phase of growth. Executives must discover a new operating paradigm for their company, transforming the way business is conducted and paving the way for renewed growth.


Resilience stands as an essential element for navigating uncertainties, and for sustainable growth, organizations must undergo end-to-end modifications with the integration of the Triple Bottom Line — People, Planet, and Profit. Microsoft Corp., one of the most valuable tech businesses, exemplifies this transformative approach. In 2014, Microsoft faced declining sales in PC and software products, yet the business' share price remained steady. Like many large businesses, Microsoft initially had trouble understanding the significance of the emerging digital economy. However, it successfully pivoted by developing a new purpose: to support individuals in becoming more empowered irrespective of their location or device. The shift positioned Microsoft as a participant in the digital transformation that facilitates business advancement toward sustainability. Microsoft has seamlessly integrated a range of Environmental, Social, and Governance (ESG) capabilities from its cloud portfolio and collaborated with a large ecosystem of partners to consider the environmental impact of its products. This involves developing an Application Programming Interface (API) to access emissions data related to usage, resulting in up to 98 percent GREATer carbon efficiency and up to 93 percent GREATer energy efficiency than on-premises alternatives.

By seeking climate solutions and adjusting its business position, the company endeavors to align environmental development with business benefits. In the pursuit of the "next growth" and resilience in a world characterized by relentless uncertainty, redefining business roles, integrating the Triple Bottom Line, and systematically undergoing transformative transitions are essential steps to undertake in becoming Future-ready organizations.


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