There are various findings and innovations to combat the climate crisis and foster sustainability. However, among them, one stands out: future plastic.
THE THREAT OF PLASTIC WASTE
Plastic waste has become a growing concern in recent years, with increasing evidence of its harmful impact on the environment and human health. According to the Minderoo Foundation, an international philanthropic organization, plastic waste is projected to outweigh fish in the world's oceans by 2050 if current trends continue. This highlights the urgency of addressing this issue and finding sustainable solutions to reduce plastic waste.
SETTING THE STANDARD
Coca-Cola, one of the largest contributors to plastic waste, has committed to tackling this problem by transitioning to a green plastic portfolio. The conglomerate has announced plans to transition to 100% clear PET (recycled polyethylene terephthalate) bottles for its beverages in North America. The move aims to increase the recycling and reuse of plastic, reduce waste, and decrease the company's carbon footprint. Apart from that, the beverage giant has made a substantial investment in researching new types of plastic that degrades even faster and uses even fewer materials in their production. These efforts prove that large corporations have the power to make a significant impact in reducing plastic waste and promoting sustainability.
EVERY ORGANIZATION CAN HELP
By implementing innovative plastic models and investing in research and development, they can contribute to developing sustainable solutions. For example, companies can explore alternative materials, such as biodegradable or compostable plastics, and increase recycling and reuse programs. Additionally, the private sector can work with the public sector to promote regulations and incentives encouraging plastic waste reduction.
The future of plastic is a critical issue that requires immediate attention and action from both corporations and individuals. With the increasing evidence of plastic waste's harmful impact, every key player must find sustainable solutions to reduce its use and promote recycling and reuse. The future of plastic depends on collective action and commitment to creating a sustainable world for future generations.
#BRANDi #ThinkWithBRANDi #GoodtoGREAT #PlasticPollution#Plastic #Packaging #ProductDesign #EconGlobalPlastics #GlobalPlasticsSummit #TheEconomist
Priding ourselves on sharing GREAT insights to society, we will continue to publish FREE content for ALL readers to uplift their knowledge and go from Good to GREAT!