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Embedding Sustainable Values in Concert Venue Issue


Live music generates 405,000 tonnes of greenhouse gas emissions annually in the UK. However, the good news is some bands and singers have now joined the ranks of artists making climate pledges as there is an urgency to tackle carbon emissions. Not only that, according to NielsenQ survey data, consumers across all generations are now willing to spend more for sustainable products and services. These go to show that there are merits in doing "green concerts.”


CARBON FOOTPRINT OF A TOUR

When doing world tour concerts and promoting albums, artists and their teams frequently fly to different cities worldwide, releasing thousands of tonnes of carbon. On top of that, there are also emissions from tour buses, sets, and merchandise. These are not the sole sources of emissions; participants also release carbon by traveling to the concert venue, which, in turn, needs power from fossil fuels.


EFFORTS IN DRAWDOWN MORE CO2

To curb overall tour-related emissions, concert organizers can manage fans' modes of transportation to get to concerts, eliminate single-use plastic at concession stands, offer merchandise made with recycled materials, etc. Coldplay, a British rock band, committed its Music Of The Spheres 2022 global tour to be as sustainable and low-carbon as possible. This project was based on three principles; reducing consumption and Co2 emissions, reinventing by supporting new green technologies, and restoring by trying to make the tour as environmentally beneficial as possible. The initiatives included installing solar panels at stadiums and venues, using "kinetic flooring" to generate power by the fans' movement during the concert, and rewarding those who travel to and from the shows using low-emissions routes.


WHAT IS THE STAKEHOLDERS’ ROLE

Collaboration with different stakeholders is needed for artists, event organizers, and venues to achieve Net Zero in the long run. To make the green concert a reality, awareness of sustainability should be the artists’ priority. It is also critical that the venue owner and event organizers can provide sustainable infrastructure. Suppliers and vendors are responsible for giving sustainable-sourced products and eco-friendly packaging for the merchandise. Most importantly, audiences must engage in environmentally friendly behaviors such as mass transportation. Following that, all efforts must be measurable by scientists for future improvement.

As live music is such an essential part of many lives, the music industry is figuring out how to do it more sustainably. These initiatives are part of a promising transformation still in its early stages. The effort requires further collaboration from all stakeholders to take risks that will benefit the entire industry, people, and planet in the long run.



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